Rauw Alejandro
In 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song that time, within just one year. The song is a blend of pop music and reggaeton has not just brought attention to reggaeton but it also drew interest towards Latin music more generally. The Billboard Top 100 had four songs in 2016, as opposed to two songs from 2015. When Despacito was at its height, the band's popularity in 2017 19 songs mostly in Spanish were in at the very top of 100. This number rose to 41 by 2020. Justin Bieber's bilingual version of Despacito was released in 2017. Then, popular artistes began to collaborate with reggaeton artists. Drake collaborated with Bad Bunny for MIA (2018), and Madonna was a part of Maluma on Medellin. In the year 2020, a handful of reggaeton stars were complaining about its inclination towards mainstream, but a new generation including Rauw Alejandro was determined to ensure that reggaeton was evolving. The genre often incorporated elements of various genres, as well as electronic dance.





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